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What to Do When Markets Fall (Written in Advance)

July 21, 2026 · 4 min read

The best time to decide how you will respond to a downturn is before it happens. Here is the playbook we write with clients.

Every retirement and wealth plan we build includes a downturn playbook — decisions made calmly, in writing, before they are needed.

Cash reserves do the talking

Knowing your next two to three years of spending is already set aside changes how a headline feels.

Downturns create work

Rebalancing, tax-loss harvesting and Roth conversions are all more valuable when prices are low. A plan turns fear into a to-do list.

The cost of leaving

Missing even a handful of the market's best days — which often arrive in the worst weeks — has historically been the most expensive decision an investor can make.

This article is for educational purposes only and is not tax, legal or investment advice. Speak with a licensed professional about your own situation.

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